Email marketing has long been used to drive business growth and build long-lasting customer relationships.
And despite the rising number of channels available to market ecommerce businesses, sending out emails remains one of the most potent strategies.
In fact, according to reports, ecommerce email marketing continues to bring staggering results of $36 for each $1 spent.
AI Newsletters are the new thing.
The best part about email marketing is that, unlike most advertising channels, customers have explicitly given you the right to send them personalized content.
This makes it the best in generating leads and online sales -but when used correctly.
Standardized email marketing is needed. With rising customer acquisition costs by 60% recently, ensuring your brand emails catch customers’ attention is vital.
So, out of 361.6 billion sent and delivered per day, how can your email stand out?
The right tools and strategies to create striking, out-of-the-ordinary email newsletters would be best.
This piece looks into how you can boost your email marketing with AI newsletters and email automation. But first.
What is an AI newsletter?
An AI newsletter is an email sent to an audience to update or inform them about a brand’s products and services, tips, and latest news; it is generated using AI (artificial intelligence).
In a broad sense, AI is intelligence by computer systems, software programs, or a machine that creates the newsletter for you instead of doing it manually.
The AI mimics human comprehension and independently thinks, learns, and performs tasks.
How does it work? You feed the AI tool the primary draft or create a custom prompt. The tool uses complex algorithms to analyze the input and create relevant and unique titles, content, and tone that address your target audience. Therefore, the AI helps you write, optimize, and personalize your emails.
Key Features of AI Newsletters
AI has indeed changed the game of email newsletters. But what does it have to offer exactly? Here are some of the incredible elements of an AI-powered newsletter:
Personalized Content Creation
An AI creates personalized content that meets the audience’s expectations. It analyzes the subscribers’ behavior and preferences to provide customized recommendations.
A/b Test Ideas
Another incredible aspect of an AI-powered newsletter is that it automates A/B testing, also called split testing. This lets you measure two versions of content to see the one that appeals the most to your subscribers.
Analytics and Expert Insights
AI tracks subscriber engagement. This can be both positive and negative engagement.
Positive engagement metrics include clicks, open rates, total, and unique opens.
Negative engagement includes unsubscribes and complaint rates.
With AI-generated analytics, you can gain insights to help you optimize your brand newsletters.
Automated Email Campaigns
Creating new and fresh email newsletters every day is daunting and time-consuming. Some tasks, such as refining the copy and formatting the emails, can be monotonous. That is where the AI comes in. It provides automation.
Automating different tasks, including generating and dispatching emails, saves you time you can spend on other tasks. The AI predetermines the decision criteria, subprocess relationships, and related actions.
Efficiency
Humans can err, wasting resources, time, energy, and effort. But, AI increases the efficiency of the process.
AI can improve campaigns in real time by using algorithms to analyze campaign performance continuously. This improves your return on investment (ROI).
Enhance Engagement
You can use the AI to create an email newsletter design that is more engaging to your target audience. AI makes suggestions such as making the subject line more catchy or suggests ways to make your first paragraph captivating to make the subscribers desire to engage further with your emails.
Clear CTAs
AI-powered newsletters have clear calls to action (CTAs). This improves conversion and online sales for your business.
Integration with Social Media and Ad Platforms
Most AI tools integrate with social media and ad platforms. This helps improve your newsletters as they can gather data, give insights, and recommend the ideal content to share in your newsletters.
Benefits of Using AI for Newsletters
Using AI can transform your business in numerous ways. Here are some of the key benefits of using AI for newsletters:
Content Generation
The AI helps in scaling content generation. With AI, you can quickly and efficiently create content.
That’s not all. The email copy is personalized and resonates with individual recipients. You only need to feed them with a prompt or ideas you want to talk about, and it will generate the content.
Improved Email Visibility
With tons of emails being sent every day, it’s easy for yours to get lost in a crowded inbox. But it’s easy for subscribers to open and read a unique personalized newsletter that captures their interest.
So, how do you make your newsletter personalized and unique in scale? The solution is AI.
With automation provided by AI, you can gather and analyze a vast amount of data and use it to recommend and tailor your newsletter content on an individual level.
Harnessing the AI power to do your email marketing can add more value and increase the visibility of your offerings and updates.
Reduction of Human Error
A significant benefit of AI is that it reduces human mistakes and increases precision and accuracy. The AI considers gathered information and a specific set of algorithms in every step of creating and sending newsletters. When it’s programmed appropriately, human errors can be reduced.
Unbiased Decisions
Humans are prone to emotions, which they may use when sending information. AI, on the contrary, does not use human influence. It maintains a rational and practical approach.
AI has no bias. This leads to a more objective and accurate decision-making.
Tools and Platforms for AI-Powered Newsletters
Which are some of the best AI tools to use? Well, here is our hand-picked list of the platforms:
Mailchimp Content Optimizer
This tool lets you craft an effective email newsletter, select good fonts, and fine-tune images. With Mailchimp Content Optimizer, you can create and optimize your email newsletters.
So, how does it work? Mailchimp Content Optimizer analyzes your basic email drafts or prompts against these five best email marketing practices.
Effective Headers and Subject Lines
AI examines the subject line and headers and offers recommendations.
It uses GPT-powered AI to evaluate your email’s subject line and headers.
- Typography
The tool checks the text styles and font sizes for readability and consistency.
- Skimmability
The AI tool checks your email copy to ensure it’s concise, clear, and easy to read.
- Text and Visuals
It analyzes the headings and images to assess the newsletter’s visual interest.
- Links and CTAs
The tool reviews the (Call-to-action)CTAs and hyperlinks in the email newsletters to ensure they are effective.
HoppyCopy
If you want to boost the effectiveness of your email marketing campaigns, HoppyCopy is another AI tool that comes in handy. The platform has advanced features that simplify your email creation and editing process.
Plus, it seamlessly integrates with numerous writing tools to simplify the process.
And that’s not all. HoppyCopy also allows you to track your competitors’ emails in real time.
Plus, if you want to repurpose content, HoppyCopy allows you to do just that. For instance, you can quickly turn a tweet or a blog post into an email and vice versa.
Features of HoppyCopy
The main features of using HoppyCopy include:
Email Templates
The tool offers numerous email templates to choose from. This way, whatever design you imagine for your email, HoppyCopy gets you exactly that. You can pick an email template for any stage of your marketing campaigns, from product awareness to cart abandonment or purchase follow-up.
Tone Customization
HoppyCopy allows you to customize the tone of your emails. As such, you can effortlessly shift from professional or formal to informal and funny.
AI Email Writer and Editor
This feature lets you align your email creation with proven writing frameworks like PAS and AIDAS.
AI Chat
The tool helps to generate the perfect marketing ideas and content.
Spam Checker
You don’t have to worry about spamming your target audience inbox. HoppyCopy scrutinizes the emails from headers, lines, and content to ensure they are never spammy.
Phrasee AI now Jacquard
This incredible tool helps create real-time, professional-quality emails and fine-tune the language throughout the customer’s journey. With Jacquard, you can make a relevant and consistent copy of your brand.
The tool language model is customized to a brand’s style and goal. It is designed to win the heart of the reader.
Features of Jacquard
What are the features of Jacquard? They include:
Content Generation and Cross Channel Messaging
Jacquard’s core feature is to generate messages that can offer optimal performance. The messages are generated within seconds.
It accurately and reliably predicts several elements, including the language, sentiments, and emojis that most likely resonate with your audience.
With Jacquard, you can create on-brand messages that you can send through different channels, including emails.
Also, it has the following add-on features:
Audience Optimisation
The tool helps scale A/B testing experiments. This is perfect to help you learn the messages that make your audience tick based on metrics. You receive insights and performance reports to help you deliver optimal campaign performance across different digital marketing channels.
Personalized Campaigns
Jacquard enables you to generate personalized emails. With thousands of language variants, the tool can make messages that fit each individual in their journey. Based on age, location, and engagement history.
Jacquard gathers data from customer profiles and customizes the message around the customer’s unique characteristics and qualities.
Pricing
Here are the packages:
- Introductory Price of Jacquard- It costs $95k/year. This package includes one language, one integration, and multi-channel generation workflows.
- Jacquard Basic plus Audience Optimisation – The price is based on the audience.Involves everything in the basic plan: automated A/B testing, real-time messaging optimization, language insights, and performance reporting.
- Jacquard Basic plus Personalized Campaigns- It costs $190k/year. This includes the primary and audience optimization plan, up to five campaigns, contextual content generation, and customer and product profile data.
Rasa.IO
Creating fresh newsletters every time is daunting. Rasa.io comes in to help you with this repetitive task. So, what does it offer?
Features of Rasa.IO
This tool comes with unique features, including:
Automation
With Rasa.io, you can automate, aggregate, and curate email newsletters. What does this mean?
When it comes to automation, you pick the frequency, the day, and the time your email newsletter is delivered. You automate, set, and forget it.
The tool aggregates content from websites, RSS Feeds, Facebook, YouTube, and Twitter.
Moreover, Rasa-io helps curate content. It sifts through a ton of online information and content, identifies helpful topics, and shares them with your audience.
Personalization
The tool tailors messages to each one of your subscribers. As soon as the subscribers start engaging with the content, the AI learns the topics that resonate with each individual based on clicks. The tool then personalizes the messages based on their past interactions.
Content Featuring
The tool can feature content from other sources in your newsletters. The AI pulls content from an external source. Featured content can include blog posts that you can share when sending email newsletters of webinars, announcements, and event events.
Strategic Insights and Valuable Data
Valuable data and strategic insights can help improve opens and clicks. The AI lets you view open rates and click percentages. Then, it filters the most clicked emails by day, week, month, or any custom range.
Manage Multiple Newsletters
With Rasa.io, you can manage multiple newsletters for varying audiences on the platform.
You can pull content from the platform’s library sources for different clients.
Also, you can set permissions and roles for team members and transition between accounts automatically. Finally, you can build separate designs, branding, and subscriber lists.
Pricing
Rasa.io packages include:
- Plus- It costs $190/month. This is for up to 5000 contacts on a yearly plan.
- Pro – It costs $490/month. For up to 10000 contacts on an annual plan.
- Enterprise 0- This has a custom pricing.
Case Studies: AI Newsletters in Action
Email marketing automation strategy is growing and is one of the top trends today. Marketers increasingly turn to automation to increase efficiency, save time, and improve results.
AI-powered Newsletters in the Ecommerce Industry
Ecommerce businesses have greatly benefited from email marketing automation.
They have been able to harness different email automation strategies to meet the diverse needs of their target audience according to their position in the marketing funnel.
AI solutions help stand out from the competition. With AI, ecommerce businesses can analyze many customer data profiles and personalize and send emails to individuals on a massive scale.
This allows them to increase their conversions and business returns.
For instance, Nike, a sports footwear giant, employs AI in their email campaigns.
The AI helps the brand personalize content and send newsletters with an emotional touch. This improves customer engagement and has seen the brand grow in leaps and bounds.
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