How To Film Content For Facebook Ads (Step-by-Step)

Facebook is the popular leading social media platform. According to statistics, Facebook has 3.07 billion monthly active users. This is a perfect platform for marketers to market their business and reach a broad audience. 

You can advertise your brand on the platform through video ads. They help you connect with your target audience on a personal level, communicate the value of your brand, and tell your story while addressing audience pain points. 

As a marketer, you need to invest in video for Facebook Ads.

If you need to learn about filming content for Facebook Ads, getting the audience to engage with your Ads can be challenging.

But don’t worry; in this guide, we will take you step by step through how you can film content for Facebook Ads and get high engagement.

Step-by-Step Guide on How to Film Content for Facebook Ads

You might have seen your competitor’s ads on Facebook doing better and want to create ads for your business. But the challenge is if you need to learn how to film great content for Facebook Ads. Don’t worry. Here is a step-by-step guide on filming content for Facebook Ads and tips to get the best quality. 

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Have Clear Goals and a Budget

Before creating your Facebook Ads, the first thing is to have clear goals to guide you. Why are you making this ad? You can’t just start creating ads because you feel like you have goals for what you are doing. 

Some of the goals that can lead you to create Facebook ads include

  • Boost your website traffic
  • Build brand awareness
  • Increase reach
  • Promote your products or services
  • Increase customer trust and loyalty.

Whatever reason you may have behind your Ad creation, you need to be specific. This helps you clearly understand who you need to target and what you want to achieve. 

Once you set your goal, you must determine the Facebook ads budget. Creating quality video ads requires a considerable budget, depending on different factors. For example, you need to cover the type of filming equipment, hire video production professionals, or where you will film the video. 

If you film the videos using your mobile device, the budget will be low, while if you are considering hiring professionals, you need a higher budget. 

Choose a Topic and Title

First, you can only film content for Facebook Ads with a topic and title that you will cover. Thus, it would help if you had a topic and title for your Facebook Ads. Most people use Facebook for fun and have no buying intention. Therefore, you must interrupt them on what you are doing with a title. Ensure your title is catchy and can grab the viewers’ attention.

Secondly, you must cover a topic related to your products or services. You are wasting your efforts if you create something that doesn’t resonate with your brand. You can research the trending topics in your industry or the frequently asked questions by your target audience. 

Script your Facebook Film

You must write a script before filming to get the best from your Facebook Ads. But if you know enough about your products and audience, you can film them unscripted. However, investing in the video makes you want to get the best and perfect video possible. 

Preparing an Ad script can take a lot of time and effort, but if you have the funds, you can hire a Facebook manager to script the content. But this should be easy if you have experience in video production or a professional. 

You need to ensure you capture people’s attention with the first line. Hook them and leave them with suspense that they would want to know more. Also, the second sentence is as vital as the first one; this describes to the viewer what your video ad is about.

Furthermore, you have to introduce yourself to establish credibility with the audience. People who watch your videos need to know who you are and your credible source. Use one or two sentences to introduce yourself.

Select your Production Equipment

To have successful Facebook Ads, you need to capture quality videos. The key to having quality Ads is choosing the best production equipment. There are various video production equipment to select from, but the important ones include: 

  • A microphone
  • A good camera
  • A lighting kit

All three pieces of equipment play an essential role in producing professional videos. Invest in a good camera. If you plan to use your mobile phone, ensure the phone camera is high quality. It would help to have a quality microphone that captures audio without background noises like wind. 

Choose a Suitable Background   

Most people undermine the power of the video background, but it plays a vital role in how your audience will feel when watching your videos. To get better results, you must select a background that is attractive to your audience and resonates with your industry.  

Let’s say your target audience is the automotive industry; shooting videos in vehicle showrooms or yards can offer you a perfect background.

But limit yourself to one background; you can try various backgrounds until you find the one that gives you quality videos. 

Set the Lights

To film quality content, you need to have good lighting. The time you plan to record will determine the lighting you will get. For example, recording videos outdoors will give you enough natural light. Also, if you plan to record your videos indoors, you must use light equipment like a ring light to help brighten the room with soft and excellent light. 

You must also ensure your camera doesn’t face the sun directly during the day or lights when recording at night. Here are a few tips that you can use on video recording lighting to help you out;

  • When you record the video indoors during the day, ensure you open the windows
  • Use a street lamp if you want to film outdoors during the night
  • Avoid excess backlight
  • Film in a shade when outdoors
  • Avoid using mixed video lighting

Edit your Video

You have done all the hard work and recorded your video successfully, but your job is not yet done.

You need to go to the last part of the process, which is technical, the editing section. In this section, you can use editing tools to add captions, special effects, and music. 

Furthermore, the editing tool can also help you transcribe your videos to text, thus giving your audience a content version that they can read and can be easily accessible to audiences who might have hearing impairments. 

Here are some tips on how to edit your Facebook Ads to ensure you get the perfect version;

  • Add captions and sounds
  • Edit your mistakes
  • Use the right editing tools
  • Balance the audio
  • Add light effects and adjust the brightness
  • Use filters and effects to enhance the visual appeal

Tips for Creating the Best Facebook Ads

You must first invest in filming the content to get better results on your Facebook Ads. Don’t just focus on creating content with the aim of engagement. You must remember the target and tell them what they need to hear.

Please focus on something other than how your brand is excellent but on how it can help them and change their life. Here are some tips that you can use to create the best Facebook Ads.

Capture your Audience Attention

Using Facebook Ads can help your brand reach a large audience. You need to get the audience and capture their attention within the first 2 seconds and convert them from being viewers to being your customers. 

The first seconds in your video are the key determinants, and you need to hook the viewers in these seconds. When creating your Facebook Ad, try to get them to stay longer by asking them a question, giving those exciting teasers of what the video is about, or including a funny fact in your Ad. 

Use Sound

Adding sound to your videos is one way to draw people’s attention to your Facebook Ads.

If you add sound to your video Ads, it keeps viewers entertained while also learning your campaign messages. You can choose free music to give your ad a professional vibe.

It would help if you didn’t rely on sounds to get more viewers and clicks. Most people on Facebook usually watch Ads without sound. Therefore, even if your video has sound, ensure its quality and appeal to your audience. 

Do A/B Testing on Video Length

Short videos perform better on Facebook Ads. It would help if you tried to make your ads shorter than 15 seconds. To get the best length, you can test different video lengths like 6 seconds, 10 seconds, 5 seconds, and so on, but don’t make it more than 15 seconds.

By doing this, you will better understand what video length your audience responds to better. Try to find which video length has more engagement and know how you can create future video ads to get better engagement performance. 

Address the Pain Points through a Story

People love good stories, and you can use this opportunity to tell your audience a story while using case studies to show them how your product or services can help them and solve their problems. 

You can also use your customer’s reviews and testimonials to describe your message. Ensure the ad has a person or character the audience can identify with, and make your story short but educative and catchy. Remember, your viewers should be able to connect with your story. 

Include a CTA

You can create the best ad ever, but your hard work will only be successful if you tell the viewers what to do next. Direct them through a CTA which step they should take next, whether you want them to subscribe to your email, buy your products, or follow you on your social media accounts. A good CTA needs to be short, clear, and unique.

Final Thoughts

Filming content for Facebook can be challenging, especially for beginners, but the results are worth the hassle. However, if you use and follow our guide keenly, you can create quality content for your target audience, thus increasing traffic, leads, conversion, sales, and revenue for your business. Ensure your ad has clear CTAs, addresses the pain points, captures your audience’s attention, uses sound, and tests different video lengths to see which performs better. 

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With the rise of chatbots in the ecommerce sector, you can invest in a chatbot to help track your ad performance. Ecommercebot is a popular AI-powered chatbot that you can use to manage your Facebook ads. The bot can track the performance, boost the advertisements that are performing well, and shut down the non-performers. Also, the bot can help schedule your ads on Facebook. You can try Ecommercebot for 30 days free with no credit card needed. 

Frequently Asked Questions (FAQs)

Can I use Canva videos for Facebook Ads?

Yes, you can use Canva videos for Facebook Ads. The tool has various professional templates that you can use to create Facebook Ads. 

Do videos do better on Facebook Ads?

Yes, compared to image Ads, video Ads perform better and get more clicks. According to research, video Ads earn 480% more clicks than images. Facebook video Ads get 1.87% CTR, while image Ads get 0.43% CTR. 

How long should a Facebook Ads be?

The best recommended Facebook ad length is less than 15 seconds, but if you upload the video on your business page, you try different lengths to see which one performs better. 

What are some of the tips that I can use to film the best content for Facebook Ads?

To reach higher engagements on your video Ads, you need to ensure that your ads capture the viewer’s attention within the first 2 seconds, should be less than 15 seconds in length, use narrative while addressing the main pain points, and ensure it has clear CTAs. 

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