As Shopify businesses’ competition intensifies, finding better ways to shine brighter than the rest is inevitable. One surefire way to do that is to leverage AI to offer product recommendations to your shoppers.
Offering product recommendations has become a critical factor in running every online business today, regardless of size. These product recommendations are helpful in numerous ways. This guide will help you understand how AI product recommendations for Shopify work, how to join this AI revolution, and its benefits.
Table Of Content
How AI-Product Recommendations Works
An AI product recommendation tool uses machine learning and algorithms to curate suggestions to shoppers based on their past searches, items viewed, and categories browsed.
Here is how it works. First, the tool uses artificial intelligence (AI) to gather and study the customers’ data plus their actions at different touch points along their online shopping journey. It makes notes of what they search, the categories they browse, and where they explore on your Shopify store.
Then, it aggregates and parses the information to determine a shopper’s behavior and preferences. Then, it builds a dynamic profile for each shopper.
The AI uses this shoppers’ profile to compile relevant and personalized product recommendations. And it does not stop there. The tool also studies the input continuously and compiles recommendations that reflect the shopper’s dynamic interests.
Data Used to Determine Product Recommendations
So, what does the AI tool study from the online store? Well, It studies different attributes and events to help it make accurate product suggestions for your shoppers, including:
Browsing History
The AI tool studies the products and categories that a shopper browses. This helps reveal the shopper’s general interests and shopping intent.
Clicks
A user’s clicks on the platform show what a particular user is interested in. This helps make concrete insights into the shopper’s preferences.
Length of interaction
The tool also studies the period a shopper spends looking at a particular category page or product. This provides clues on the shopper’s interest intensity.
Purchase History
The data of the products that a shopper previously bought from a store is a goldmine. This is why. Previous buys reveal the types of products a shopper prefers, the buying frequency, brand preferences, and price sensitivity.
Contextual Data
The AI system analyzes contextual data to suggest what shoppers might want accurately. It understands and adapts to the changing external factors such as:
- Seasonality: The AI tool recognizes the seasons, like the Christmas holidays, and the weather, like Winter. This helps it to make accurate product recommendations.
- Time of Day: This is where it analyzes the time shoppers are active or online. This helps it to make better recommendations of the best time to do promotions and which products to promote.
- The Type of Device: The AI tool can tell the device that a shopper uses, whether it’s a smartphone or a PC. This information can influence the choice of product to recommend. For instance, a Shopify store selling clothes can observe that shoppers using mobile devices prefer to buy accessories, and those using a PC spend time doing in-depth product research and eventually purchase pricey items.
Product Data
The AI tool analyzes “preferred products” and “people also viewed data.” This helps make suggestions that strike a chord with the shoppers. It studies the following:
- Categories: The AI studies what shoppers find the most enticing. This information helps it to align its product suggestions with the shopper’s interests. For instance, it can suggest other products in favored categories.
- Descriptions of the Products: Machine learning and Natural Language Processing (NLP) techniques can help Shopify owners understand which product attributes, benefits, and features shoppers most interested in.
- Price: The AI tool can work out budget parameters based on the shoppers’ browsing history. Then, it uses this information to make suggestions for items in their optimal range.
The best part? The AI simultaneously notes the stock levels, which helps ensure that the items recommended are currently available.
Integrate with the Ecommerce Bot to Get AI Product Recommendations for Your Shopify Store
AI product recommendations for Shopify are necessary to stay ahead of the curve and beat ecommerce competition. But which tool do you use, and how do you get started?
The Ecommerce Bot Omnichannel chatbot is revolutionizing Shopify sites. It creates AI-driven product suggestions. Plus, it’s easy to get started. You need to integrate your Shopify site with Ecommerce Bot.
The tool offers AI-driven product recommendations to your shoppers. The features and benefits of the tool are countless, and they include the following:
Benefits of Using Ecommerce Bot AI Product Recommendations Ecommerce Bot Tool for Your Shopify Store
AI product recommendations significantly impact your Shopify stores’ bottom line. It offers numerous benefits, including:
Better User Experience
The first benefit is that it enhances the user experience. It makes personalized product recommendations based on specific attributes like clicks and browsing history that align with each shopper’s needs and interests.
As shoppers browse the store, the Ecommerce Bot tool continuously updates and customizes product suggestions based on their real-time actions. This personalization makes their shopping experience relevant and enjoyable, reducing the time spent searching for products.
For example, a shopper searching for a summer dress may open the new arrivals page on a store and start searching for floral or midi dresses. The AI tool will make recommendations of similar floral and midi dresses based on her initial clicks.
Scales Personalization
AI product recommendations help personalize, which enhances the shopping experience. According to reports, 71% of consumers expect brands to offer personalized interactions, and 76% get frustrated if this does not happen.
This is an uphill task when your store has a large customer base. That’s where Ecommerce Bot AI comes in. It helps scale personalization.
This AI tool adjusts to each shopper’s preferences and offers custom recommendations without manual interventions. Personalization makes shoppers’ needs well understood, which boosts the likelihood of a purchase.
For instance, a bookstore can use AI to make suggestions of different books a shopper may love. The AI system analyzes past searches and browsing history across hundreds or thousands of sessions. It makes suggestions, such as novels by the same author or in the same genre, while simultaneously introducing them to new top sellers with similar themes or closely related topics.
Better Engagement
When the Ecommerce Bot makes relevant product recommendations, it keeps shoppers more engaged with the site for extended periods. And during that session, they are more likely to explore additional product pages.
A report shows a 70% higher conversion rate when shoppers engage with a suggested item during a session.
So, increased engagement boosts the chances of conversions and builds better connections between the brand and customers. Moreover, shoppers are likely to share their positive experiences with others, which increases your reach.
An excellent use case is in the fashion industry. AI recommends apparel to a shopper that perfectly expresses their unique taste but combines accessories that complement the outfit they view.
For example, if the shopper is searching for a dinner dress, the AI suggests appropriate glitter heels or a color-coordinated clutch that matches the dress.
Increased Average Order Value
AI product suggestions also boost the average order value (AOV). How?
When the Ecommerce Bot tool understands user behavior, preferences, and needs, it suggests complementary or higher-end items.
When shoppers see these recommended products that pair well with their current selections, they are more likely to add them to their cart.
These cross-sells and up-sells encourage significant purchases, which optimize each transaction’s value.
Some of the best cross-selling and upselling strategies include social proof to show what other customers like you bought, pop-ups during checkout and on product pages, sending emails post-purchase and retargeting, etc. For example, Apple uses a comparison table to highlight similar products like Macbooks, iPhones, etc.
Enhanced Customer Retention and Loyalty
AI product suggestions help create personalized experiences that foster customer loyalty and retention. How?
AI algorithms help make relevant product suggestions that make customers feel more valued and understood. When customers feel their needs are being met, they develop loyalty to the brand.
Moreover, customers are more likely to return for repeat purchases to brands that cater to their unique preferences.
This increases each customer’s lifetime value, which helps your store’s growth.
An Accenture report shows that 91% of customers are likelier to shop for brands offering relevant and intriguing product recommendations. Making accurate product suggestions is a primary deciding factor of whether a shopper will become a repeat customer.
Here is a perfect use case. A beauty store that creates beauty product subscription boxes can use AI to help curate their monthly deliveries for shoppers based on product usage preferences and skin types. Shoppers remain loyal to such a brand that perfectly understands, caters to their skin-care needs, and stays on top of any changes.
- Read Also:
- What Is The Best Shopify Bot For Beginners
- Chatbot vs Live Chat: The Similarities & Difference
- Sora AI: What It Is And How It Works
- How AI Newsletter Creation Changing The Email Marketing
- Best AI for Shopify: A Comprehensive Guide
Continuous Improvement
The beauty of AI product recommendation tools is that they continuously learn from customer interactions to offer insight into shopper behavior and preferences. Then, it adapts accordingly, ensuring its product suggestions remain relevant and practical.
Thus, the AI tools refine their strategies and algorithms better to understand the ever-evolving customer needs and preferences. Over time, its suggestions become more accurate and valuable to the shoppers. As a result, their shopping experience improves, which drives business growth.
For example, an electronics store selling gaming consoles can determine that shoppers often buy them with additional controllers. They can use this insight to bundle up offers to improve customer satisfaction.
Other Benefits
Better Marketing Insights
The Ecommerce Bot tool gathers and analyzes customer data, including preferences, behavior, and purchasing patterns.
This data can help understand what customers like what is popular and trending.
It can help improve your marketing campaigns and target specific customer segments more effectively. With personalized marketing campaigns, there are higher conversion rates.
Increased Sales
When the Ecommerce Bot makes accurate product recommendations, it can increase stores’ sales volume.
Browsers easily convert into buyers when the AI system makes finding the products they desire or need more accessible. It allows them to make the purchasing decision quickly with no second guesses. This boosts the overall revenue of the online store.
Improves Operational Efficiency
Since the Ecommerce Bot AI product recommendations make it easier for customers to find the products they are searching for, it streamlines the shopping experience. This efficiency enhances the customer experience and reduces the workload.
As a result, you and your team can free up time and spend it handling other critical matters like customer service, Which improves productivity and operational efficiency.
Key Takeaway
AI product recommendations are changing how online businesses run. It’s crucial to ensure that you have integrated your Shopify store with the right AI tool that accurately showcases these suggestions to your customers to enhance customer experience and drive your stores’ growth.
Unlock unprecedented growth in just 30 days with our comprehensive, results-driven strategy. Our 30 Days Growth Guarantee Plan is designed to supercharge your ecommerce business with tailored solutions that cover all critical aspects of digital marketing and automation.
Integrate your Shopify store with EcommerceBot to step ahead in the crowded e-commerce market. Get started now to explore the endless possibilities.
