Shopify was launched in 2006 as a Canadian ecommerce platform to allow entrepreneurs to create online stores.
Since its launch, the Shopify store has become a popular and most used ecommerce store today. In 2023, Shopify generated a whopping $7 billion in revenue, a $5 billion increase since 2015.
You must put much effort into handling the tasks to succeed in this sector. From customer support to order fulfillment, these tasks can be overwhelming since they are repetitive.
However, you can implement an automation tool on your Shopify store to automate all the repetitive tasks.
These tools help automate 50% of your tasks, giving you time to handle complex tasks.
This article will help you understand Shopify automation, the factors to consider when choosing Shopify automation tools, the best 10, and how to implement Shopify automation tools in your store. Let’s explore the world of Shopify automation!
What is Shopify Automation?
When operating an ecommerce business, there are repetitive tasks that you need to handle every time to avoid affecting your business workflow and the customer experience.
However, as your business scales, the volume of these tasks can be higher, which, if poorly handled, can affect your ecommerce store performance.
Therefore, you will need to automate some of the repetitive tasks to ensure easy workflow.
Shopify automation uses software or tools such as chatbots, marketing software, inventory management tools, order tracking software, etc.
This software automates simple tasks, giving you and your team enough time to handle complex tasks, thus maximizing your business’s productivity and ensuring the accuracy of transactions.
Automating your Shopify store will save time and enhance the customer experience. With automation, you can offer support and assistance to your customers 24/7, schedule your marketing posts, track inventory, and track orders.
Factors to Consider when Choosing Shopify Automation Tools
With the rise of Shopify automation tools, choosing the right one is essential.
First, you must thoroughly research and develop your business goals and needs and consider the critical factors to be on the right track.
Here are some of the factors to consider when choosing Shopify Automation tools.
- Automation Needs and Goals: List all the automation needs and goals you want to achieve before selecting a tool. This will help you choose a tool that aligns with your needs and enables you to meet your goals.
- Simple Interface: Consider how simple the tool’s user interface is designed. Some tools have complicated interfaces that are hard to master. To determine if the interface is simple, you can first ask for a demo of the automation tools.
- 24/7 Customer Support: When selecting a new tool, you sometimes need support to integrate it with your tech stack. Furthermore, sometimes the tool may have glitches. Thus, you might need team support before it affects your ecommerce store. Ensure the software provider support team is available 24/7 to offer support anytime required.
- Seamless Integration: Shopify automation tools have various features, and one prominent feature that you need to monitor is integration. You must ensure the tool seamlessly integrates with your existing tech stack.
- Pricing: The pricing of Shopify automation tools differs from tool to tool, depending on the features and functionalities the tool offers. Ensure the price of the tool is in line with the features. You can purchase an expensive tool, but the features might not be worth the cost.
You can also read past customers’ reviews and testimonials to see how others use the tool.
Although choosing a tool will depend on your automation needs and goals, the reviews and testimonials will help determine its worth.
The Best 10 Shopify Automation Tools
There are several Shopify automation tools available in the market today. These tools are designed to automate a specific task for your Shopify store.
Thus, you must devise the tasks you need to automate to choose the perfect tool.
Here is a list of the best 10 Shopify automation tools you can use in your store.
Ecommercebot
Ecommercebot is an AI-powered chatbot that automates tasks on Shopify, such as marketing, social media management, AI Ads, and customer support. This chatbot plays an essential role in improving the overall customer experience.
The Ecommercebot allows Shopify store owners to automate repetitive tasks, increasing leads, traffic, conversion, sales, and revenue.
Some of the significant Ecommercebot features include:
- Inventory and order tracking
- Store performance score and optimization suggestions
- Marketplace for additional Shopify Apps
- Analytics for enhanced Ads performance
- Omnichannel support
- Social media management
- AI Ads automation
Integrating Ecommercebot with Shopify is seamless and easy, even for beginners. Furthermore, the support team is available 24/7 to offer users support anytime they need it or face any challenge using the chatbot.
HubSpot
Regarding marketing and customer relationship management, Hubspot is the best automation tool. The tool allows businesses to manage all their sales and marketing operations from a single setup. Furthermore, it offers users pre-built reporting dashboards, helpful content, and built-in templates that can help with e-commerce store automation.
From email marketing to lead generation, Hubspot can automate almost everything. The significant advantages of using the tool are it has the best reporting templates, is easy to use, has pre-built landing page templates, and you can manage both CRM leads and email lists effortlessly.
Klaviyo
Klaviyo integration with Shopify is seamless and supports various systems like marketing tools, payment processors, and ecommerce platforms. This allows users to combine analytics and insights from multiple platforms.
Furthermore, ecommerce businesses can leverage the performance dashboard to analyze their marketing campaigns by tracking indicators such as Refund Requests, Visitor Activity, often ordered items, and the revenue earned from the campaigns.
The Shopify automation tool also offers a wide range of email templates. You can filter the options and select the one that suits your brand and business needs, then customize the themes, colors, photos, and fonts using the design editor.
Omnisend
The Omnisend tool has been in the market for quite some time to make their Shopify store by marketing by sending targeted messages to the right person at the right time. Omnisend selects automated process targets at various stages throughout the customer journey with no codes needed.
Omnisend has ready-to-use templates that are configurable for Shopify and use drag-and-drop. It offers performance metrics and detailed sales using the business campaign reports. It also creates categories based on customers’ interests or buying habits, which can boost your Shopify stores.
MailChimp
Mailchimp is a popular name in the industry regarding email marketing automation. It is used by famous brands worldwide. The tools make the process of email automation easy. This tool allows you to customize your marketing emails to convince customers to purchase.
Even for beginners who don’t know anything about email marketing, the tool can do it for you. MailChimp offers accurate user segmentation and an easy learning curve. To simplify email marketing for your Shopify store, you need this tool to automate the process.
However, one drawback of using MailChimp is that you need help connecting the tool directly with your Shopify store. However, you can use Zapier to connect your Shopify store to this tool.
Shopify Flow
Shopify Flow is a valuable tool that offers the simplest and easiest way to process and automate various tasks within the store. Using this tool, you can set different triggers that, when you initiate them, will perform a specific condition that results in a particular action.
It is an excellent tool for e-commerce store owners to set up basic automation and scale it slowly as their Shopify store’s order volume increases.
However, you can implement Shopify Flow to automate tasks even with high orders.
Drip
Drip is an onsite and email marketing platform designed for e-commerce businesses. The tool has seamless Shopify integration, which allows Shopify store owners to run highly personalized and targeted email campaigns. It also collects valuable customer insights that help businesses convert store visitors into customers.
The tool offers users ready and proven templates for a head start. The email is designed to recover abandoned carts and market your products. For onsite popups, slide-ins, and sidebars, you can use Drip to capture high-converting leads and give you complete control of your designs and placements.
LimeSpot
LimeSpot is a Shopify automation tool designed to help brands create personalized shopping experiences based on their customers’ behaviors and preferences. Since its launch, most brands have used it, and it has a reputable online reputation.
The tool makes personalizing product recommendations on the checkout or cart pages easy.
Additionally, you can personalize other elements like videos, images, and CTAs and copy them. Based on your customers’ behavior, referrals, purchase patterns, and location, it creates segments that help you deliver personalized recommendations and offers.
Stocky
Once your Shopify store starts to scale, the number of orders starts to go high, with owners facing challenges of stockouts due to the imbalance between inventory supply and order fulfillment. At first, it can appear to some as an easy task. However, with assistance from a good tool, it can be more accessible.
That’s where Stocky comes in. It helps automate the whole inventory management process. The tool keeps the store owner updated with details about the inventory leaving the business and the ones entering it. Automating inventory gives you accurate data and limits the risk of miscalculations in the stock level and order tracking.
Bold Upsell
Shopify store owners use cross-selling and upselling campaigns to boost order value and cart size. Thus, Bold Upsell helps you automate upsell, cross-sell, and post-purchase offers and promote them through in-cart and popup offers.
Bold displays additional promotions for your customers based on factors such as whether the first offer was accepted or declined. You can also add post-purchase offers on your website’s thank you pages to help you drive more sales and revenue from your customers.
How to Automate your Shopify Store
You have the factors to consider when choosing a Shopify automation tool and the top 10 best Shopify automation tools; now, how can you automate your Shopify store?
Here is a simple guide that you can follow;
- Determine your Automation Goals: Determine most of the repetitive tasks you need to automate. Ensure you choose every sector in which your Shopify store can benefit from automation.
- Have a Strategy: Have a clear workflow for the tasks you need to automate. It helps you ensure that you automate every task and have a clear idea of the automation workflow.
- Select a Tool: From the above list of the best Shopify automation tools, select one that meets your needs and goals. Ecommercebot is an affordable tool with the necessary features for automating a Shopify store.
- Setup the Workflow: Follow the provided instructions in the tool that you have selected to customize actions, conditions, and triggers for your automation.
- Launch it: After setting everything up and ensuring it’s perfect, you can launch the workflow and watch it transform your Shopify business.
Final Thoughts
The competition in the Shopify sector is increasing daily, and store owners are finding the best ways to stay ahead of the competition. One way that businesses have implemented this is through the use of Shopify automation tools. The tools automate the most repetitive tasks, giving you time to focus on complex tasks.
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Ecommercebot is a leading automation tool you can integrate with your Shopify store to automate customer support and marketing tasks. Thus increasing traffic, leads, conversion, sales, and revenue.
Frequently Asked Questions (FAQs)
What are the best automation tools for Shopify?
There are various best automation tools for Shopify that you can use, such as Ecommercebot, Bold Upsell, Drip, LimeSpot, Shopify Flow, MailChimp, Klaviyo, Stocky, Omnisend, and Hubspot.
What are the benefits of Shopify automation?
Shopify automation has many user benefits, including 24/7 customer support, reduced cost, higher productivity, reliability, and increased performance.
How does Shopify automation work?
Shopify automation allows store owners to automate repetitive tasks related to digital marketing and customer support.
