Social media sites like Facebook, Instagram, WhatsApp, etc., have seen unprecedented growth in the last decade. They have made the world more connected than ever, becoming a hub for news, eCommerce, entertainment, education, healthcare, and more.
Not just people but social sites also have the power to connect businesses and customers more closely and increase personalized interactions, which are vital to raising brand awareness and converting users.
However, if you have a large enough follower base, managing social interactions can be challenging even with a dedicated manager.
So what do you do? You rely on social media automation to automate routine tasks such as replying to comments, posting status updates, reacting to posts, replying to DMs, & more.
Okay, Cool!
Now, how do you achieve complete automation across your social networks?
The answer is simple: deploying an AI-driven social media manager. Unlike human resources, it is more affordable and can be relied upon 24/7.
According to business leaders, 67% of sales are brought by chatbots. (Dashly)
So, in this article, you’ll learn about the role of AI in social media, how to automate your social media marketing with AI chatbots, and their benefits for your business.
Let’s dive in.
Table of Contents
What is a Social Media AI Manager?
Social media AI managers are AI chatbots that can automatically perform regular tasks on your social media accounts without human intervention, like replying to comments, posting status updates, reacting to posts, replying to DMs, drip & broadcast campaigns, etc.
These AI chatbots can effortlessly autopilot your social media strategy, leaving you time to focus on priority operations. You can use them for multiple purposes, such as lead generation, engagement, sales, marketing, feedback collection, etc.
Let’s learn more about their role in automating social media.
The Importance of AI in Social Media Automation
In a digital world where attention spans are fleeting, speed and consistency are the surest guarantors of engaging users, and AI chatbots are masters of it.
88% of users had at least one conversation with a chatbot in 2022.
They can reply to dissatisfied customers in the comments and raise a ticket for their issue resolution. At the same time, a human will need to comprehend the comment’s content.
That’s just one aspect of social media automation through AI chatbots; the actual application of AI for social sites is vast.
Here is a detailed list of roles an AI chatbot plays:
1. Create Engaging Content Automatically
Content is the king of social media. On average, people spend 2 hours and 24 minutes scrolling away and consuming memes, product promotions, videos of cats, etc. To capture their attention, you need to regularly post engaging content.
However, a small team may hit the wall sooner or later. But social media AI managers can automatically create content and entertain your users, increasing brand awareness even while you sleep.
The generative AI chatbots can understand user behavior and generate highly personalized content based on data-driven insights in your niche, be it healthcare, eCommerce, education, or more.
From creating catchy captions to hashtags, AI ensures your content hits the right cord within the target audience.
2. Post at the Right Time
Most businesses can figure out what to post on their social handles without AI; they copy their best competitors.
However, the timing of your post is equally important to ensure its visibility. According to the Social Pilot, 1 pm-3 pm and 5 pm-6 pm are the best times to post on weekdays, but they may vary across social media and audiences.
It is a complex task that social media AI managers can handle with ease.
Social media automation chatbots use AI to analyze traffic trends and decide the most suitable times for posting content. This AI-driven posting increases your chances of engagement as users are most active. It increases the chances of your post being viewed by your target audience, thus improving impressions and clicks.
3. Finding the Right Audience To Engage
Many businesses on Facebook, Instagram, LinkedIn, etc., post regularly and need more engagement. Even the ones they do get are from their fake accounts.
To avoid this cycle, you must find your audience and tailor your content accordingly. A laser-focused approach will get you many more likes, shares, comments, and everything else.
Social media AI managers use machine learning to analyze user behavior and segment the audience into specific groups. This enables businesses to cater to different demographics and improve content relevancy.
4. Understanding How Users Are Feeling
We are social creatures and always tend to find a connection, even on social media sites. Businesses that understand their users’ intent can tailor their messaging to make them feel valued.
AI chatbots can understand the intent more accurately and add the missing human element to your social media marketing efforts.
Social media automation for comments or DMs relies on sentiment analysis to respond appropriately. It is easier to make people feel valued while handling their concerns or reassure their choices for marketing purposes.
Social media AI managers can analyze the chat history or user journey and reply according to the context, making the interaction more meaningful and friendly.
5. Automated Customer Support
According to Sprout Social’s Survey, 64% of consumers expect brands to connect with them on social media. It is the easiest way for them to raise complaints or ask questions about your product or service.
You can automate these interactions with social media AI managers working around the clock to answer common FAQs and raise tickets for complex issues without human intervention.
Unlike a service agent, it will never take coffee breaks, get annoyed by repeated queries, or need to sleep. It will serve your customers while you are sound asleep, saving time and increasing user satisfaction.
You can give exceptional customer service through direct messages on Facebook, Instagram, Telegram, or any other preferred channel.
6. Measuring Social Media Performance
Traditionally, you must create a long Excel sheet to measure all the clicks, impressions, likes, and other data points to get a clear picture of your social media performance.
Well, a social media AI manager can handle reporting quickly. It can monitor your social accounts and create reports that show the effectiveness of your social media strategy.
AI chatbots are far better at recording data than traditional tools, providing businesses with actionable insights for improving their sales and marketing tactics. AI-driven analytics can also be used to make quick adjustments and long-term strategy optimization.
7. Generate Content for Ad Campaigns
Social media ads can boost your business’s revenue. They can increase conversions rapidly by reaching the right audience at the right time. However, it depends on the quality of your ad copy and how well it is configured to carry your message across the targeted user base. Artificial intelligence can automate these aspects.
AI-driven ad managers can predict the performance of different ad variations based on historical data, helping businesses allocate budgets effectively and maximizing the return on investment (ROI) for advertising campaigns.
8. Stay in the Loop With Social Listening
To effectively market your eCommerce products & services on social media, you must observe user interactions with your brand and other players in your niche. It includes seeing how the audience reacts to your posts, what type of content is getting organically promoted, etc.
It will take hours to constantly keep watch manually. Luckily, there is social media automation for social listening, too.
AI chatbots, with keen eyes for details, can actively monitor brand mentions and conversations across your social platforms.
It helps in reputation management and gives valuable insights into consumer perceptions, enabling the creation of a more engaging social media strategy.
These are the significant roles social media AI managers can play in helping your business achieve the desired engagement rates and uplift your brand awareness on Facebook, Instagram, WhatsApp, etc.
AI Chatbots Vs. Logic-Based Social Media Tools: Which is Better?
Automation can be achieved through other logic-based tools that many eCommerce businesses already use.
These chatbots can schedule posts, respond to users based on keywords, give predefined replies to comments, and trigger chat flows for lead capture, customer support, etc. However, it would help if you did the manual work of planning and preparing your chatbot almost daily.
So, it is missing one thing — Intelligence, which AI chatbots have plenty of.
AI chatbots can respond to customers considering their previous interactions, page history, keywords, and intent.
These AI bots can automatically create and schedule content for optimal engagement rates. Most importantly, they can be trained on your data, be it FAQs, knowledge base, product tutorials, etc.
A social media AI manager is undoubtedly better if you want intelligent automation.
AI is advancing rapidly and getting smarter every day. Your competitors will switch to AI to automate their social media effectively, so it is only fair that you adopt a similar approach and beat them at their own game.
Choosing the Right Social Media Automation Tool
Selecting the right AI tool to manage your social media is one of the most important decisions you have to make for your business.
You should review your requirements and see if the chatbot platform meets the following parameters:
- An advanced AI model for handling complex queries.
- Chatbot’s integration with your existing applications and other 3rd party tools.
- Trainable AI with various data types.
- Chatbot pricing plans.
Well, AI tools are a dime a dozen these days, and I know you need the luxury of going through every one of them. In the next section, I will show you how to achieve social media automation with an all-in-one AI social media Manager.
Ecommerce Bot Social Media AI Manager
Social Media AI Manager by eCommercebot.ai is an AI chatbot for Facebook and Instagram equipped with powerful generative artificial intelligence to automate content creation, schedule postings, data-driven insights, and seamless DM interactions. It can be used for marketing, sales, support, lead generation, and more.
Let me give you a quick rundown of its significant features.
1. AI-generated videos and Post
Speed up your social posting frequency with a social media AI manager. Our generative AI chatbot can craft text posts, images, and videos that align perfectly with your marketing message and brand voice. Get AI-generated creatives like product videos for running Facebook and Instagram Ads and easily engage your audience.
2.AI Manager with Creative Captions & Hashtags
Generate creative & impactful captions and hashtags endlessly for your eCommerce business. Automate your social media offering with brand-tailored posts every time with an AI chatbot trained on your website and custom data sets.
3. Direct Messages for Personalized Experience
Slide into the DMs of your customers naturally with AI-driven messages. Your eCommerce chatbot can provide a personalized experience to your customers based on keywords and intents. On top of that, it can provide product recommendations that users are likely to purchase, thus boosting your conversion rates.
4. Automate Social Media Comments Reply
An eCommerce store’s Facebook & Instagram handle receives so many comments daily, and it’s damn near impossible for a person to reply to them all. But our social media AI manager can respond to comments, compliments, criticism, support, or funny comebacks. It is essential to give a positive brand impression to your customers and improve your reach.
5. Schedule Posts Strategically
Simply being on Facebook & Instagram and posting content aimlessly yields no results. You have a better lack of playing beer pong blindfolded. Timing is essential if you want to connect with your audience. Social media AI manager recognizes user activity trends and schedule posts when it has the highest visibility, thus improving engagement rates effortlessly.
6.AI Live Chat With Human Handoff
Although your AI manager can automate social media DMs easily, there might be some exceptional cases where a human touch is needed. For those complex queries, the AI manager allows you to take over the conversations and resolve customers’ queries promptly, ensuring optimum user satisfaction.
So, the social media AI manager equipped with these features makes social media automation feel like a breeze. Plus, you only need to program it once, and it will handle the rest independently.
The best part is that AI managers improve with each interaction as they get more data to process.
Let’s see how beneficial it is for your business’s Facebook and Instagram accounts.
Read Also:
- What Is a Chatbot: How To Use It For Your Business
- Top 5 Ecommerce Chatbots For Merchants Selling Online
- Top 5 Ecommerce Chatbots For Merchants Selling Online
- How To Create Instagram Posts With AI (5 Easy Steps)
- How To Create Instagram Posts With AI (5 Easy Steps)
- Top 5 Shopify Auto Checkout Bots: Boost Online Sales
- Top 5 Shopify Auto Checkout Bots: Boost Online Sales
- Top 5 Best Shopify Bots For Boosting Your E-Commerce
Use Cases for Social Media AI Manager
You can better understand the benefits of an AI tool by seeing how it works in the field. In this section, I have summarized some popular real-world applications where an AI manager for Facebook, Instagram, and other social media sites is highly beneficial.
1. Automating Sales with AI Chatbots
You can bring your entire online store to DMs and give customers the easiest shopping experience. AI social media managers connected to messaging apps like Facebook Messenger, WhatsApp, and Instagram DM can allow customers to select products and pay for them directly from chat.
This social media automation streamlines sales to the extent that it feels like talking to a friend for product recommendations and getting them delivered to your doorstep. There is no need to open browsers and go through a maze of catalogs.
The post-purchase stage is also covered. Customers will receive return, refund, and exchange notifications in the DMs. They can also track their product delivery status through chat.
It also makes product promotion easy. For example, a fashion e-commerce brand can use AI-driven social managers to analyze current trends and website data to create attractive ad creatives and product videos and program them to reach the target audience.
Moreover, you also automate social media DMs with your AI chatbots and send personalized product suggestions, coupon codes, broadcast deals, and more, resulting in increased engagement and higher conversion rates.
2. Customized Brand Promotion for Saas Businesses
You already know that AI social managers can generate text posts and hashtags and automatically post them to get better user engagement. Now, let’s see how a SaaS business with a niche audience will utilize this social media automation tool.
A SaaS startup can use a social media AI manager to craft post descriptions and hashtags based on their niche. Since they tend to have a more technically versed user base, the AI chatbot can create SaaS-related content that caters to them.
To ensure the accuracy of your chatbot, you can train it using your resources, such as FAQs, documentation, custom data sets, etc.
It will help the AI chatbot generate relevant content with hashtags to connect with audiences needing products & services from the SaaS business. The result is improved brand alignment, leading to more targeted engagement with potential customers.
3. Help Your Customers With Automated Support
Patience is not one of the virtues of dissatisfied customers. They want high-speed responses to their most straightforward queries. Humans can only keep up with that if not for 24 hours. And hiring multiple service agents will bury a hole in your pockets.
So, deploying AI social media managers can be a great solution.
The average cost of one chatbot interaction chatbot cost calculator is $0.50-0.70 (Juniper Research), which is times more affordable than a service agent who needs to be trained over months.
AI chatbots can master your knowledge base in mere minutes. They are productive 24/7, answering customers’ queries in DMs and comments. If anything complex arises, your agents can take over the Live Chat and ensure 100% user satisfaction each time.
4. Effortless Lead Generation and Qualification
Quality leads are like goldmines for business, requiring back-breaking effort to extract them.
However, AI chatbots can also automate this aspect of your sales and marketing effort.
Instead of conventional pop-ups and lead capture forms, try social media chatbots to take lead details while chatting with the users.
This works well on messaging platforms like Instagram and Facebook because AI chatbots offer a conversational and friendly experience, making users feel much more comfortable giving out their details.
After the details are captured, it gets more straightforward than that.
Conclusion on Social Media Automation
In conclusion, social media automation, or rather AI-driven social media automation, is the need of the hour. As the eCommerce world shifts to artificial intelligence, more than human resources is needed to compete.
You must deploy cutting-edge AI solutions to automate your social media interactions and provide the best customer experience at every turn.
Social media AI managers are the future of marketing & sales on Facebook, Instagram, WhatsApp etc. These platforms already have billions of customers, and over the years, more will join.
AI managers ensure you can make your mark in the virtual world and boost your eCommerce business.
For this purpose, our social media AI manager is a reliable ally. It can help you automate posts & videos for ads, reply to DMs & comments, schedule posts, generative hashtags & microblogs, live chat, and so much more.
Deploying this AI chatbot means putting your Facebook & Instagram accounts on steroids minus the side effects. Your reach will grow exponentially, and customers will know you as a brand that cares for them.
So, what are you waiting for?
Deploy the Ecmmercebot.ai AI manager to automate your social media today!
You can try Ecommercebot for free; no credit card is required. You agree to turn your E-commerce business into a success story by clicking the image below.
Frequently Asked Questions
Q1. What is the use of AI in social media marketing (SMM)?
Ans. Artificial intelligence is used to achieve social media automation by letting it take the wheel and perform tasks like bulk messaging, creating posts, ad content, post scheduling, and more. It can analyze user behavior and preferences and customize the content accordingly. Thus giving your social media marketing a necessary edge.
Q2. Can AI manage your social media?
Yes, AI managers can manage your social accounts and interact with users in a human tone. It contains content creation, hashtag generation, postings, analytics, DMs, comment replies, etc. You can customize it to automate your social account for your business needs.
Q3. What is the best AI manager for Facebook and Instagram?
Social media AI manager by eCommercebot.ai is the best manager for Facebook and Instagram. It is powered by generative AI that you can train on your data to make it fit your business use case. It has advanced features like AI videos and post generation, automated post-scheduling, ads content optimization, DM marketing, live chat, comment responses, and more, making it a valuable FB and IG automation tool.
Q4. How is social media AI used?
Ans. AI in social media is used quite extensively to automate various tasks. For example, businesses can use it to automate lead generation through DMs, send broadcasts and drips to promote their products, capture lead details in chat, and transfer it to a sales agent. It can also be used to create engaging posts to increase brand awareness.
Q5. What is the best AI for social media posts?
Ans. Social Media AI Manager by eCommercebot.ai is the best for social media posts because it can automate the whole process from content creation to postings. The AI chatbot can create tailored posts based on the target demographics and post them strategically when the target audience is most active, increasing the engagement rates.
Q6. Can AI create social media ads?
Ans. Yes, AI can create better-performing social media ads. Social media AI managers can create videos, texts, hashtags, and other ad requirements based on the historical data of previous ads. It optimizes the ads without A/B testing.
Q7. What is the AI tool to schedule posts on Instagram and Facebook?
Ans. Social media AI manager is the perfect tool to schedule posts on Instagram and Facebook. It can analyze the user activity patterns on these platforms and schedule your posts to be live when your target audience is most active. This strategic posting improves the reach and gets more engagement.
