Most people have been wondering what organic traffic growth is. How can I increase SEO organic traffic? But don’t worry; we will help you with seven proven strategies that can help you boost your website organic.
Organic traffic means the number of visitors who visit your website through unpaid search results. They are called organic because they found your website organically or naturally from the search engine without sponsored links or paid advertisements. The main aim of websites, especially business ones, is to attract visitors organically without spending a single dime.
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Keyword Research
The first step in boosting your organic traffic through SEO is keyword research. Researching to find terms or phrases your audience mainly seeks would be best. Look for keywords with high search volume and low competition.
Utilize keyword research tools like Google Keyword Planner, People Also Asked, Ahrefs, and SEMrush. These tools help you find the key phrases that your target audience is looking for.
To attract more organic site traffic, focus primarily on long-tail keywords since they resonate directly with the audience and boost your search engine rankings.
Optimize your Website
Increasing your site’s organic traffic can be easy if you leverage SEO’s best strategies. And one way to do that is by optimizing your website for better results. By optimizing your website well, you will increase traffic and convert these visitors into customers.
You can optimize your website in simple and accessible ways, but first, define your target audience. Secondly, throughout your journey, think about the user’s intent during the buying journey.
Work on your mobile experience. Most people use their mobile devices to browse or shop online. Remember to work on your technical and on-page SEO optimization.
Site Speed
The average loading speed of a website should be at most 3 seconds, and for a site that loads within 1 second, the conversion rates are 3x higher. From this data, it is clear that the loading speed of a web affects the customer’s overall user experience, forcing most people to leave your site. But before you consider improving your site speed, test to see the current site speed.
The most proven ways to increase your site speed include the following;
- You need to limit the number of HTTP requests
- Optimize your images
- Reduce the external scripts
- Limit redirect usage
- Use a CDN (Content Delivery Network)
- Choose a better host
- Reduce the number of plugins and apps
- Use website caching
If you utilize the above strategies on your website, you will improve the site speed. With a fast-loading website, Google will recognize your website and thus consider it when ranking; this will help increase visibility and bring more visitors.
Image Optimization
Image optimization is changing and delivering quality images in the correct format, resolution, and dimensions for people or devices accessing the photos. During the process, images must retain a size that won’t make them unnoticeable on results.
Optimizing your images is an excellent way to improve your site’s speed, thus improving the user experience. You need to compress your photos, use image alt with the target keywords, and use descriptions that contain the target keyword. Therefore, you can improve the performance of your website and increase the SERP rankings.
Quality Content
People are always on the hunt for quality, evergreen content. While there are thousands of websites online, some offer low-quality content. Also, Google continually monitors sites with low content and mostly penalizes them.
To deliver quality content to your audience, you need to focus on evergreen, use multimedia like images, videos, tables, or infographics, make the content engaging, use the right keywords, and keep an eye on the old content to update it regularly. Note that you need to avoid duplicate content at all costs.
Leverage Social Media
Social media has many daily users, making it the perfect platform for SEO growth and boosting website traffic. Sharing valuable content on your social media channels can increase website traffic and brand visibility and boost your search engine rankings.
To leverage social media for your organic traffic growth, you need to post articles, blogs, videos, or carousels to reach a wide range of audience. You can also ask your audience questions, respond to their comments, or initiate a conversation to encourage engagement. The use of hashtags also helps you boost your post’s discoverability. Post consistently on your social media channels to improve your SEO efforts and attract more visitors.
Improve Website UX
Your website is the foundation of your e-commerce business and determines how visitors interact with your business when they visit. A site that is easy to navigate and mobile-friendly makes the overall user experience exceptional. However, if your site has a poor user experience, it is not likely to perform better, as most people will leave it immediately.
To give your website an exceptional user experience, you need to work on different factors that affect your site. First, ensure your page is fast, easy to navigate, and mobile-friendly; use images and remove all the 404s. Offering your visitors a seamless user experience helps boost traffic engagement and retention.
Final Thoughts on SEO Organic Traffic Growth
The above SEO strategies can increase your website’s organic growth, leading to better rankings and increased visibility. It is essential to optimize your website, improve your website user experience, do keyword research, focus on quality content, optimize images, leverage social media, and improve your site speed.
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Frequently Asked Questions (FAQs)
What are the main components of SEO?
SEO has three main components: on-page, off-page, and technical. You must optimize these components to increase your site’s visibility and traffic.
How can I increase my website’s organic traffic growth through SEO?
To increase your organic growth traffic through SEO, you need to optimize your website, optimize images, perform keyword research, improve keyword research, deliver quality content, and leverage social media.
