Dropshipping is booming as more people shift to e-commerce. Most entrepreneurs looking to own a business are taking the dropshipping path as it is low risk and requires little capital to start.
With this rise, there has been advancement in the sector as the number of dropshipping platforms keeps increasing.
In 2010, the sector welcomed a new e-commerce platform, Wish. Although the platform is less popular than Amazon or eBay, it has played a significant role in the industry, with more than 500 million users worldwide.
One advantage of Wish gaining this massive user base is that the platform focuses on selling inexpensive products. The platform has different product categories, such as accessories, gadgets, electronics, shoes, beauty products, and Jewelry.
It can be challenging if you want to venture into Wish dropshipping as a beginner, especially if you need more information about the platform. But don’t worry; today, we will walk you through everything you need to know about Wish dropshipping as a beginner.
Table of Contents
What is Wish Dropshipping?
Wish is an online marketplace and e-commerce platform based in the US that connects millions of sellers and buyers worldwide.
The platform is available in over 130 countries globally and sells almost every product, including gadgets, Jewelry, shoes, beauty products, electronics, and fashion accessories.
Like eBay and Amazon, Wish is an online platform for selling and buying various products. However, unlike Amazon and eBay, Wish’s primary focus is selling inexpensive products.
Only some sellers sell products on Wish, and Wish takes a certain amount of profit from each sale.
Here are some quick facts about Wish;
- The app has more than 500 million users globally.
- The Wish platform has over 200 million products in different categories and subcategories.
- In 2020, Wish generated a total of $2.5 billion in revenue
- Wish has a total of more than 500,000 registered merchants.
- Wish recorded 32.5 million downloads in the USA, making it the most downloaded ecommerce platform.
- The platform was launched in 2010 by Peter Szulczewski and Danny Zhang.
Why Dropship on Wish?
Like any other e-commerce platform, Wish has advantages that make it perfect for dropshipping. With all the benefits of using Wish for your dropshipping store, the platform has become one of the most used ecommerce platforms in the US, with over 500 million users and 32.5 million downloads. Here are some significant reasons for the growth and why you need to dropship on Wish.
Great Customer Experience
One thing that makes Wish a perfect dropshipping platform is the excellent customer experience. The platform is reliable and easy to use because of its user-friendly experience. Buyers can download the Wish app on their mobile gadgets and shop from anywhere. The app also allows buyers to get recommendations based on their browsing behavior.
The platform’s personalized recommendations engage buyers, easing the sellers’ process of reaching out to their audiences and customers. Unlike other dropshipping platforms, Wish ensures a seamless customer experience.
Expansive Customer Base
One primary reason you must dropship on Wish is the expansive and diverse customer base. The platform has more than 500 million customers, making it a perfect place for dropshipping.
Additionally, the platform is available in over 130 countries so you can target customers from all these countries.
The above numbers indicate that Wish dropshipping offers an expansive customer base nationwide.
Wish’s audience mainly includes young people, millennials, and Generation Z, who comprise at least 60% of the customers.
No Subscription Fees or Listing
Creating a seller account with Wish is free. The marketplace doesn’t charge subscription fees or listing fees. However, you must pay a certain percentage after making every sale.
Unlike most dropshipping platforms, which require subscription fees or a certain amount to list your products, Wish is free. You will only pay a certain amount from every profit you make on each sale. This makes Wish accessible for people who want to try dropshipping with less capital.
How to Start Wish Dropshipping
I wish drop shipping were easy. Launching your Wish dropshipping store only takes a few minutes, unlike other platforms with complicated starting procedures. There are only three steps to follow to launch your store.
Sign-Up with Wish
To start dropshipping with Wish, you must create a seller account and provide personal details such as names, phone numbers, emails, and countries.
Additionally, you need to offer your store name during the registration process. Ensure your name is catchy and represents your brand. A good name needs to tell your customer what you sell and appear relevant and trustworthy to your customer.
Next, you must enter your business email and the country where you will operate your business. Finally, you can provide any additional information you want to appear in your store.
In case you get stuck, Wish has a FAQ section to help answer your questions about setting up and running your Wish store.
Find a Dropshipping Supplier on Wish
Now that you have an active dropshipping account on Wish, the next step is finding a reliable supplier. This is a critical step for anyone who wants to start a dropshipping business on Wish.
The supplier will determine whether your business thrives or fails, as some suppliers offer poor-quality products that lead to a poor customer experience.
The platform has more than 2,000 rated suppliers in different dropshipping niches. Thus, you need to filter the list by your niche, location, product costs, and shipping costs, among other things.
One good way to find reliable and trustworthy suppliers is to read reviews and ratings from previous clients. The reviews can help you learn about the quality of the products, customer service, and shipping time.
Choose the Best Product Categories
After you have your Wish account and supplier ready, it’s time to choose products for your Wish store. You must research and select standout products, paying attention to your competition and target audience.
Additionally, you can enter your Wish dropshipping account and analyze the different product categories. The site has a wide range of products that you can choose from. Some standard products include makeup, beauty, hobbies, home décor, gadgets, and accessories.
After researching various products, you need to choose a niche. Ensure the product category you choose has easy shipping time and cheap products. Your niche should also have variations.
The Best Products for Wish Dropshipping
Wish offers a wide range of products, making it popular in e-commerce. Even though the platform has some banned products, you can sell anything else not included in the list.
However, if you are new to Wish dropshipping, choosing the best products to sell on the Platform can be challenging, as the platform focuses on inexpensive products.
Beauty and Makeup Products
The demand for beauty and makeup products has been increasing recently. Some of the standard products in this category include products for hygiene, skin, hair, and nails. Most people, especially women, have become more concerned about their looks and skin routine, so they spend more money on beauty and makeup products.
This category has become one of the best product categories for Wish dropshipping, especially for beginners. The most common products under the beauty and makeup category you can consider include;
- Hairdryers
- Hand creams
- Makeup items
- Nail care products
- Foot care products
- Hair straighteners
Kids and Baby Items
A new baby is born daily, increasing the demand for baby and kid items with no signs of slowing down.
Furthermore, parents continually search for baby items to help give their babies a good, convenient, and comfortable life.
Therefore, the popularity and demand for kids’ and baby items have increased, making it a perfect category for wish drop shipping. The standard products you can sell under this category include;
- Outside pools
- Baby shoes and clothes
- Play tents
- Newborn baby items
- Home party items
- Craft materials
- Kids’ bedroom items
Home Décor Item
Everyone loves designing their home and garden with unique items to give them that appealing appearance. Thus, the demand for such products is high, making it suitable for Wish dropshipping.
To meet the demand of people hunting for home décor items, you must offer affordable products in this category. This gives customers a chance to keep refreshing their living spaces.
However, with the availability of many home décor products, to succeed in Wish drop shipping, you must offer customers products related to garden products, quick fixes, décor, and storage solutions. For example;
- Plants
- Art
- Vases of decorative objects
- Garden ornaments
- Mirrors
- Artificial grass
Fashion Accessories
Who wants to avoid stepping up with the latest, unique, and stylish fashion accessories? A cute watch, earrings, necklaces, or even sunglasses to block the sun’s rays. Fashion accessories are a product category always in high demand, especially for the latest fashion trends.
If you venture into fashion products on Wish, you will always have customers on hand for these products. However, keep updating your store with the latest fashion accessories to succeed. Here are some of the products you can dropship on Wish under this category;
- Necklaces
- Sunglasses
- Belts
- Handbags
- Bracelets
- Hats
- Rings
- Watches
- Jewelry
Drawbacks of Wish Dropshipping
Like any other e-commerce platform, Wish dropshipping has drawbacks. However, compared to platforms like Amazon or eBay, Wish’s benefits overpower its limitations, making it a perfect e-commerce platform for dropshipping, especially for beginners.
Long Shipping Time
One major drawback of Wish dropshipping is the long shipping time. Once a customer places an order on Wish, it might take weeks.
However, if a customer is okay with waiting long hours, dropshipping can be good, especially if you are starting on dropshipping.
However, consider paying for the Wish Express shipping option. It shortens the shipping time, and your customers can receive their orders within five days. This makes it easy for customers with urgent orders to receive their products on time.
Competitive Pricing
Most Wish sellers source products from China, which is another Wish dropshipping limitation. This happens because most Chinese wholesalers sell their products at meager prices. Therefore, you must offer competitive prices to compete with your Wish competitors.
The platform is not designed for expensive products but for inexpensive products. Thus, if you aim to sell expensive products, Wish is not a suitable platform; you need to consider other platforms like eBay or Amazon.
Final Thoughts
In conclusion, Wish dropshipping is a perfect way to venture into the dropshipping sector. The marketplace has more than 500 million users, offering sellers a broad base of customers.
Its popularity in the US and support for over 130 countries allows you to target a wide range of audiences worldwide. However, the platform is only suitable for inexpensive products.
To make the experience exceptional for your Wish dropshipping customers, you can integrate your social media channels with Ecommercebot, which will help you with marketing and customer support activities.
You can try Ecommercebot for free; no credit card is required. You agree to turn your E-commerce business into a success story by clicking the image below.
The bot will automate, schedule, create posts, respond to customers, and comment on posts, freeing your team from these activities and giving them enough time to handle complex issues.
Frequently Asked Questions (FAQs)
Can I dropship on Wish?
You can start Wish dropshipping if your customers can wait long before receiving their products. The app’s customer Wishlists and algorithms can help your products reach more audiences even if your store is new.
How do I start Wish dropshipping?
Starting Wish dropshipping is easy. There are only three primary steps to launch and run your store:
- Create a Wish Seller account.
- Choose a reliable supplier.
- Choose the products you want to sell.
What are the significant Wish dropshipping limitations?
The significant Wish dropshipping limitations include competitive pricing and extended shipping times.
Why dropship with Wish?
Wish dropshipping gives sellers an expansive customer base, excellent customer experience, and no subscription or listing fee.
